Tuesday, May 27, 2014

Zaha Hadid - “Peekaboo bag”

 “Peekaboo bag” by Ar. Zaha Hadid for Fendi

Known for her fluid monumental structures, Ar. Zaha Hadid adds a touch of femininity by designing classy and sexy “Peekaboo bag” for high-end fashion label Fendi.

Made of soft black leather, this fine piece of craftsmanship is perfectly finished with buckle, zipper and handle of the original - yet in place of a single pocket, Hadid has reinterpreted the classic Peekaboo concept as a layered composition with a great many sleeves.

Plenty of visual associations are to be made: a cherished book that is carried and browsed at will; a portfolio with treasures in every fold; an expression of Fendi’s commitment to the finest materials and detailing.

The clarity of Hadid’s design conveys of the integrity and quality of Fendi’s heritage. For the architect, it is an opportunity to explore the materiality and craftsmanship of the fashion house, but most of all for Hadid, it’s a chance to help a wonderful cause that supports to so many children in the UK.

The bag is on display till 30th May at new Fendi flagship store at New Bond Street, London.

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