for her fluid monumental structures, Ar. Zaha Hadid adds a touch of femininity
by designing classy and sexy “Peekaboo bag” for high-end fashion label Fendi.
Made of soft black
leather, this fine piece of craftsmanship is perfectly finished with buckle,
zipper and handle of the original - yet in place of a single pocket, Hadid has reinterpreted the classic
Peekaboo concept as a layered composition with a great many sleeves.
Plenty of visual associations are to be made: a
cherished book that is carried and browsed at will; a portfolio with treasures
in every fold; an expression of Fendi’s commitment to the finest materials and
The clarity of Hadid’s design conveys of the
integrity and quality of Fendi’s heritage. For the architect, it is an opportunity
to explore the materiality and craftsmanship of the fashion house, but most of
all for Hadid, it’s a chance to help a wonderful cause that supports to so many
children in the UK.
The bag is on display
till 30th May at new Fendi flagship store at New Bond Street,